Jordan Rugby is proud to announce its ambitious Strategic Plan for 2024-2031, laying out a transformative roadmap for the sport’s future in Jordan and on the global stage. This vision is designed not just to enhance the game but also to enrich the social and economic fabric of Jordan.
This plan is structured around four key pillars: governance, capacity development, sport development, and high performance, each underpinned by detailed projects, goals, and key performance indicators (KPIs) designed to propel Jordanian rugby to new heights.
These KPIs will measure the effectiveness of our governance reforms, the reach and impact of our sport development programs, the expansion and quality of our sporting events, and the competitive success of our high-performance teams, ensuring we meet our strategic objectives and drive continuous improvement.
Integrated Governance and Sustainable Growth:
At the heart of our strategy is a commitment to robust governance and sustainable growth. We aim to forge powerful alliances across private and public sectors to build a dynamic rugby ecosystem. This includes securing strategic partners who share our vision for long-term growth and sustainability. A critical component of this strategy is acquiring land for a state-of-the-art rugby complex that will serve as a center for training excellence, while also underpinning financial stability through innovative business models and sustained sponsorship engagements.
Sport Development and Youth Leadership:
Jordan Rugby’s strategic focus integrates the T1 Non-Contact Rugby program as a cornerstone for developing players, coaches, and officials, with an emphasis on boosting female participation. Through establishing rugby academies and reintegrating the sport into educational systems, we aim to cultivate a sustainable talent pipeline. Concurrently, our development of U20 and U18 national teams prepares young athletes for regional and global competitions. This approach not only nurtures talent from the grassroots but also positions them as future leaders, enhancing Jordan’s presence on the international rugby stage.
Educational Initiatives and Capacity Building:
Education is at the forefront of our strategy, emphasizing the need for ongoing training and professional development across all levels of our organization. This includes enhancing our coaching frameworks, referee standards, and administrative capabilities through comprehensive educational programs and regional cooperation.
Focused Marketing and Strategic Commercial Relationships:
We aim to transform Jordan Rugby into a commercially viable entity that manages the business aspects of the sport effectively. This includes creating lasting partnerships, enhancing brand equity, and commercializing rugby through strategic marketing that resonates with audiences. Our goal is to attract partners with visionary goals who are eager to invest in creating a lasting impact and legacy in sports.
Empowering Women’s in Rugby:
A key element of our strategic plan is dedicated to the empowerment and development of women’s rugby in Jordan. This initiative is designed to establish robust women’s teams across various age groups, broaden their competitive horizons through enhanced participation in both domestic and international tournaments, and provide access to specialized coaching and development programs. This effort not only highlights our commitment to gender equality but also aims to foster a strong, inclusive rugby culture within Jordan.
Pursuing High Performance and Global Recognition:
Our high-performance goals are bold, with the Men’s Olympic Sevens Rugby Team at the forefront of our efforts to gain international acclaim. We aim for top placements in key tournaments and are laying the groundwork for future participation in the Olympics and World Rugby Championships. Our commitment extends to building competitive youth and women’s teams, driving forward their success on international platforms.
Sporting Events and Regional Leadership
Leveraging Jordan’s strategic geographic and climatic advantages, we plan to transform Amman and Aqaba into a regional hub for rugby events. This approach not only taps into the growing field of sports tourism but also positions Jordan as a regional sports center, bringing international attention and participants to our doorstep.
This strategic blueprint is Jordan Rugby’s pledge to foster a vibrant and sustainable rugby culture that significantly contributes to the nation’s sports landscape and beyond.